On-Page Optimization in SEO

On-page optimization in seo refers to all measures that can be taken directly within the webpages in order to improve position in search rankings. And this optimize the content or improve the quality of meta description and title  tags.

 

A webpage is hypertext document provided by a website and displayed to a user in a web browser. A website is typically consist of many webpages and linked it together in a logical fashion.

 

The name webpage is a metaphor of paper pages bound together into a book. We can divided a webpage in to two sessions. The head session of body includes all the stuff that does not show directly on the resulting page. The <title> and </title> tags compute the title of your page. The title is what shows in the top of your browser window when the page is loaded.

 

Meta tag 

 

Meta tags are snippets of text that describes a page's contents. The meta tag doesn't appear on by itself, But only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a webpage is about.  

Snippets

The snippet is a single search result in a set of search results and generally consist of a title, URL and a description of the page. The content of a snippet matches part of the search query and you will see your keywords highlighted in the snippet description. When we search in a mobile phone we can see a favicon of the website. An advance snippet contains star rating, subtitles, search box, side links.

Meta description

Meta description is one of a webpages meta tags. With this meta information webmasters can briefly sketch out the content and quality of a webpage. Meta description is seen in the snippet.

Title optimization

The On-Page optimization starts from the head section. The most visible content in the search result will be the title. 

1.The title must include capital and small letters

2. The title tags are about 55 to 60 characters long

3. The title must be attractive and unique. 

4. The pixel width limitation is 512.

5. Use the most relevant keywords in your niche.

6. Title tags can help you get better search rankings. If you optimize them with the right keywords.

7. Maximum 7 words in a title.

8. Accurate the descriptions, Clear and simple title helps search engines understand what your content is all about.

Google search console

Google search console is one of the free platforms to communicate with Google. It will give instructions  about the errors in the webpage, device compatibility. It confirms Google can find and crawl your website.

Meta description optimization

The meta description is a snippet of upto about 155 characters a tag in HTML which summarizes a pages content. Search engine shows it in results mostly when the searched for phrase is within the description. It's pixel width limitation is 1024. Moz toolbar, screaming frog are some of the tools used to determine the pixel width. Make the meta description simple and unique. 

If the meta description is not relevant google takes the h1 or h2 tags. In SEO the impression is known as the number of searches made by users. When we get 100 impressions  in a search result but the expected CTR (Click through rate) is very low so we can change the meta description to a marketing way with the approval of your webmasters like mentioning offers, discounts and use star ratings.

An example of robots meta tags is  <meta name="robots" content="index, follow" /> . When we give 

<meta name ="robots" content="noindex, nofollow" />. Noindex means the google bots will not crawl your webpage. Nofollow means that the search engine bots will not crawl your webpage. Content="noodp" means do not use the description provided in the open directory websites.

Body section optimization

Body section optimization is one of the main part of on-page optimization. The most visible and attractive part of of the body is the main heading (h1). Only one h1 tag needs to be given. When one or more h1 is given and the h1 tag is not contrasted this will create  confusion for the the google crawlers. At that time google takes a snapshot of the page and saves it to a temporary database called "Sandbox"

Anchor text optimization

Anchor text is clickable hyperlink. SEO best practices dictate that anchor text to be relevant to the page you are linking to. Focusing keywords must not be used as Anchor text, which leads the viewers to another website that also uses the the same keywords. When the anchor text is not properly given and the user cannot access the link from our webpage then google considers this type of link as broken links. 

Keywords optimization

Keywords optimization is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Keyword density is the percentage of times that a keyword appears in the search results. When we use the focusing keyword infront of a comma or full stop.

Image optimization

Image optimization is the process of creating and delivery high quality images in the ideal format. Size and resolution to increase user engagement in the webpage. And it helps the users to understand the webpage content. Image should be quick loading and optimized one.

Checkout my previous blog about the History and evolution of  SEO.