Importance Of Google Analytics

 Google Analytics

Google Analytics is a web analytics service offered by Google  that tracks and reports website traffic, currently as a platform inside the Google marketing platform brand. Google launched the service in November 2005. By using Google analytics you can track your audience activities, views, average engagement time, bounce rate, etc.

Analysis intelligence

Google analytics will provide the better and quick answers to the questions about the performance of the business.

User navigation

User helps to find out the user navigation and identify the traffic source.

Data analysis and visualization

In Google analytics you get compact and organized data, so the user does not get any trouble.

Real-time reports

In real-time reports you get live reports at every time.

Kinds of traffic sources

Web traffic is the amount of data sent and received by visitors to a website.

Direct traffic

Direct traffic means people who have directly typed the URL of your website into their browser bar.

Organic traffic

Organic traffic is the number of users who enter a website after doing a search on search engines and clicking on one of the links on the result page.

Social media traffic 

Social media traffic refers to users who visits after clicking on a social media post.

Referral traffic

It refers people who entering a website by clicking on a link from another site.

Ad traffic

It simply means visitors who enter a website by clicking ads.