History And Evolution Of SEO

HISTORY OF SEO

SEO is the process of improving the quality and quantity of website traffic to a website or a webpage from search engines. Google is the most prominent search engine in this era.

Google was invented by two college students (Larry Page and Sergey Brin) as a part of their university project in 1996, And they developed it step by step. The revolution of Google has happened after WTC (World Trade Center) attack in 2001. Back in the time, the main obstacle faced by Google is Crawling.

Crawling, Caching, Index

Crawling means a process by which a program called a bot or spider or robots would scan a page and

take a snapshot and it is saved into the database according to their categories. This saving process is called Catching. The search results are retrieved by the process of indexing.

EVOLUTION OF SEO

Keyword Stuffing

Back in the time google used niche specific or content specific. The meta tag keyword was used in ranking the web pages, where ranking will increase with the occurance of keywords this led to webmasters to Keywords stuffing, It is a blackhat SEO technique where there is a over use of keywords within a webpage. 

Link specific

Gradually google set in motion of link specific, Because building link is the effective tactic in that time and it helped to websites to increase their ranking. But the high ranked websites used it as a business, They sold their links to others for money. So google changed their algorithm to quality link specific.

Quality link specific

Google introduced page ranking system, It is a way of measuring quality/best websites or web pages. Page ranking works by calculating the number and quality of links to a page to determine a craggy estimate how important  the website is. 10 is the highest page rank, Twitter.com and US govt's official website got 10 out of 10 page rank. This is also misused by users, Meantime google introduced  passing the juice

Passing the juice

Link juice is a term used to refer the equity passed from one page to another. This is passed through hyperlinks.

rel=no follow

rel=no follow is a setting on webpage that search engines not to use the link for page ranking calculation. It is specified in the page as a type of link relation that is <rel="no follow"....>.

Google ads

Google ads is a online advertising program. Through google ads anyone can promote their business or service. Google ads raise awareness and increase traffic to the websites. And it is a prepaid program.

Pay per click

Pay per click means that you pay each click on your ads. The click means an impression to your page.

Google ad sense

It is a simple way to earn money by displaying ads to your content. Google will pay you for the ads you displayed on your content on the basis of how many impressions you get.

Pogo sticking 

Pogo sticking is a term used to describe what happens when a user enters in your website from a search engine results page (SERP) and then exits your page and going back to the SERP's and then they click to the next results or another webpages.

Social media signal

Social media signal refers to websites collective shares, Likes and overall social media visibility as percieved by search engines. These kind of activities contribute to pages organic search ranking and are seen as another form of citation similar to back links.